Up All Night time, a startup aiming to give your nightlife a boost, is asserting that it has elevated $500,000 in seed funding.
A lot more interesting than the quantity of the funding is who’s associated: Grammy-nominated musician Kaskade, Nihal Mehta of ENIAC Ventures, former Sq. CTO Bob Lee and Vijay Chattha, founder of internet marketing company VSC.
The founding staff should know functions and songs really very well — Chris Smith was also the founder of Om Documents (Kaskade was beforehand an artist with the label), while CEO Prem Kumta started the artistic company Flavor Group, which has manufactured functions for brands like Samsung and Pink Bull.
Kumta told me that with Up All Night time, they are “trying to fix the evergreen dilemma of discovery and having into cool functions.” A lot more concretely, Up All Night time people fork out a $twenty five membership rate, which receives them into 4 functions from the company’s curated list just about every thirty day period. The business also creates its have functions, including the monthly “Electric Sheep” at The Battery in San Francisco.
Up All Night time isn’t the only company giving live performance access for a membership rate. When I introduced Jukely, Kumta stated, “The crucial differentiator is the type of content we provide and the high contact. They’re in the type of rock room — the kind of event they usually provide is a truly cool band that you are heading to see on a Tuesday. We have promotions with bigger kinds of venues.”
To get a taste of what Up All Night time has to provide, you can just glimpse at the live shows shown on its website. Former Up All Night time functions have featured musicians like Questlove, Deadmau5, Tycho, Sizzling Chip, Reduce Copy and Afrojack.
The company very first introduced in January of 2015, introducing the membership model in June. Kumta stated it is on-track to bring in “seven-determine revenue” this yr.
The business is presently confined to San Francisco, where by it has promotions with a lot more than fifty venues and promoters, but it designs to launch in 4 new markets this yr (it isn’t saying which types nevertheless). And it is introducing new messaging features that allow for those people venues to provide unique promotions to live performance-goers.