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In this photo taken Wednesday, May 14, 2014, Ted Cardenas, a marketing vice president with Pioneer Electronics, demonstrates the new Apple CarPlay powered by Pioneer, in San Francisco. Utilizing large, in-dash Pioneer LCD displays, CarPlay, featuring Siri voice control, gives iPhone users the features while allowing them to stay focused on the road. (AP Photo/Eric Risberg) ORG XMIT: NYBZ104