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Massive news for Dick Smith fans and shoppers this early morning – brash on the internet retailer Kogan.com has just purchased the small business.

This indicates that whilst the times of the bricks and mortar procedure are absolutely over, the brand name will live on as an on the internet only shopper electronics retail outlet.

“I bear in mind as a child generally traveling to Dick Smith to seem for parts to upgrade my laptop,” Ruslan Kogan, CEO of Kogan.com, stated in today’s announcement. “There is a sturdy heritage of enthusiasm in the Dick Smith local community for how know-how can increase our life, and we seem forward to assisting make it far more inexpensive and accessible for all.”

Of program, Dick Smith has not sold Personal computer parts in some time. At the very least the brand names share just one point – they are the two named after their respective founders. The new on the internet Dick Smith will be operated by Kogan.com from the 1st of June.

Kogan.com has promised, nonetheless, that Dick Smith’s customer data will be managed in “accordance with the needs of Australian and New Zealand privateness legislation” throughout the changeover, and will be getting in touch with shoppers to give them the option to have their particulars eradicated from any databases. 

The company has also described that any customer particulars shared with Dick Smith after the 4th of January 2016 will not be disclosed to Kogan.com.



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