Surprise, shock: The Internet is excited about 10 Cloverfield Lane. But hundreds of thousands of YouTube views are nonetheless a drop in the ocean when compared to the tidal wave of Internet involvement that led up to its non secular predecessor, 2008’s Cloverfield. Most of that fuss, as you are going to remember, was sparked by the movie’s ARG (Alternate Reality Video game), which experienced players scouring the world-wide-web and congregating on information boards for clues and easter eggs in advance of Cloverfield‘s title was even declared. Cryptic hints and wild speculation about 1-18-08, Slusho, Tagruato, T.I.D.O Wave, and the Ethan Haas controversy flooded forums for a entire 6 months again, and remain one of most intriguing marketing campaigns in film record.

Domains, although, are almost never long-lasting. Some expire, some are bought, some are left there like the husk of a bygone era…and some just fade away, gathering dust in the sands of the Wayback Device. We revisited the Cloverfield ARG sites that began it all—the real content articles and pink herrings alike—to see how they’ve fared over the past 8-furthermore yrs.

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