Tyra Banks rang the closing bell at the Nasdaq Entrepreneurial Heart in San Francisco this afternoon. The supermodel turned entrepreneur and startup trader was there to celebrate the just one-year anniversary of the start of Tyra Magnificence.

Tyra Magnificence is both of those “beauty business enterprise and badassery,” Banks quipped in a video chat with TechCrunch. It is a “cosmetics knowledge, not a cosmetics line.”

She spoke of the business enterprise model, the place they utilize salespeople referred to as “Beautytainers,” to unfold the term about Tyra Magnificence by term of mouth.

This is not Ms. Banks’ first foray into the startup environment. She has invested in firms, especially gals-led startups, by Intense Capital. One particular of her favored investments is The Muse.

The environment will see far more of her expense thesis, with the impending start of  “Funded,” a startup competitors show on NBC. Banks will be functioning with skateboarder Rob Dyrdek and marketer Rohan Oza to evaluate startups who are competing for a $1 million expense in their business enterprise.

Hope “a bunch of appreciate and a bunch of trash discuss, ” explained Banks.

She also spoke to us about the training course she’ll be educating at Stanford and talked about her tech mentors, Tony Hsieh and Joe Gebbia. For far more on the discussion, view the over video. (She even bought me to “smize)!”

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