Luxury consignment internet site The RealReal, which focuses on authenticated, high-conclude resale merchandise for gals, guys, and the residence, declared this morning it has raised an supplemental $40 million in Series E funding. The round, led by Greenspring Associates, will come on prime of a $40 million financial investment from new and present investors declared just just one calendar year in the past.

Besides Greenspring, other new investors together with Broadway Angels, Upcoming Fairness, and Springboard Fund are also participating in the Series E, alongside present investors Canaan Companions,, Greycroft Companions, InterWest Companions, DBL Companions, and Sector Ventures.

To day, the company has raised $123 million in exterior funding. At the time of very last year’s elevate, the firm reported it was poised to double its $a hundred million annual earnings in 2015. This time all over, it is expecting to double earnings once again, it says.

The funding will be utilised to broaden its business both in the U.S. and internationally, and will be put toward “strategic investments.” Or, in other terms, the firm is working to use the cash to propel it considerably even more than competition in this even now crowded market.

The RealReal also stories that it has now grown to 4.five million members who have sold in excess of two million merchandise on its internet site to day.


As commerce has shifted online, a variety of websites have sprung up in excess of the several years to tackle the secondhand market place exterior of sector giant eBay. Precisely, a array of competition have targeted on clothing and add-ons. Some follow the Diy marketing model – like Poshmark, which also this month raised yet another $25 million of its possess – that means that sellers market place, bundle and ship their merchandise immediately to potential buyers. Other individuals, like thredUP, let you deliver in merchandise which the internet site then images, posts and sells on your behalf.

The RealReal falls into this latter camp, even though in addition inspecting merchandise with the assist of individuals properly trained in verifying and authenticating luxurious items, together with gemologists, horologists, artwork appraisers, and individuals common with verifying retail merchandise like purses. That way, potential buyers know they are not staying duped by a excellent bogus.

Sellers make sixty to 70 p.c of the sale selling price on merchandise on The RealReal, and an in-residence pickup service is obtainable in in excess of 20 cities throughout the U.S. to make the “closet cleanout” system less difficult.

Going forward into 2016, The RealReal will concentration on opening new valuation offices in some larger markets. The firm first opened these in New York and L.A., and then expanded to Chicago just very last thirty day period. These offices let customers carry in their high-quality watches and jewellery for totally free, in-person appraisals – ironically, using the company’s online company again offline.

According to The RealReal, individuals clients who consign with the internet site can make up to two instances additional than marketing by other channels. (Jewellery retailers are infamous for their reduced presents on secondhand merchandise, due to the overhead associated with running brick-and-mortar retail operations and their need to have for high financial gain margins.)

The RealReal says that, now, high-quality watches and jewellery is its swiftest-developing class as a final result of its endeavours.

“This new round of funding will choose our company to the next level,” The RealReal CEO and Founder Julie Wainwright stated. “As we seem in advance, we’re energized about developing the company globally even though continuing to deliver our clients and consignors with an inimitable company model that makes shopping for and marketing pre-owned luxurious items on the net as quick, dependable, and rewarding as possible.”

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