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That’s arguably not a bad performance from Nintendo. All three sets of analysis generally have Nintendo following up behind Microsoft but ahead of various others. Synthesio had Nintendo behind only Microsoft in ‘top buzz drivers’, while its criteria for ‘social reputation’ (which combines post volume and sentiment) had Nintendo a little ahead of both its hardware rivals. The common thread is that Nintendo did get attention as a console manufacturer, typically of a positive nature.

Of course, that’s the level of performance Nintendo should have been targeting. With a new system only on the market for a few months along with the increasingly evergreen 3DS, it had plenty to work with.

Hype for E3 Games and Announcements

Though titles like ARMS get brief mentions in some data, two particular Nintendo titles pop up in the analysis as hot properties for the big N during E3. FanCensus had Super Mario Odyssey as dominant on the first day of E3 opening its doors (the day of the Spotlight etc), generating a lot of media coverage of the journalistic and social kinds. The trailer was also a big performer in general over the whole week on YouTube, duking it out with the likes of the Xbox One X reveal and Star Wars: Battlefront 2 for the top views.

Brandwatch took a slightly different approach to gathering its data, and highlights Metroid Prime 4 and surprisingly (or not, depending on your perspective) Kirby for Switch as titles that focused attention during the Spotlight. Those two titles accounted for the biggest social media spikes during Nintendo’s snappy 25 minute stream.

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When you look at the overall picture through the whole week, you get a slightly more balanced perspective and also see how well Mario + Rabbids Kingdom Battle fared, a title that made its debut in the Ubisoft Press Conference.

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What’s eye-opening is just how effective a logo and a promise can be. Metroid Prime 4 caused a lot of excitement for some Nintendo fans (including this writer) even though there was no release window or footage. It’s a trick game companies often use, and in this case got Nintendo a lot of attention in exchange for producing a simplistic view of digital space and a logo.

If it works, it works.

A final infographic for you...

A final infographic for you…

It’s All Social at E3

All of the analysis is relative, of course, with different methodologies and terminology throwing up varied results in some instances. The trends across the tables and figures from these three firms do broadly line up to one key point, however – Nintendo had a solid impact during E3. With new hardware on offer Microsoft got a lot of attention, but Nintendo was at least in the picture along with other big-hitters. With positive vibes around the Switch and a few strategic announcements Nintendo created plenty of buzz, particularly on its first day and with a little help before that from Ubisoft with Mario + Rabbids Kingdom Battle.

As Nintendo fared relatively well in all of these varied assessments of online social media noise, then we suspect Nintendo of America and the broader company will be rather happy this week. E3 is all about noise, on the show floor, with explosive trailers, and with hashtags and social media campaigns driving it all home. In the past few years Nintendo has been boosting its presence on the likes of YouTube and Twitter, and along with some exciting announcements it seems to put them to good use.

There’s a lot Nintendo didn’t do at E3 – it didn’t tackle pressing features and Switch details that some of us want to be outlined, it almost completely ignored Nindies with the exception of the Rocket League segment. Yet it did also give us exciting moments and surprises, showcased some fabulous-looking games and did it all in a typical Nintendo style.

Regardless of our own individual wishlists of details that were missing, Nintendo seemed to play the E3 game rather well.



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